A new experience for Leo Camerini

A project with business school students in Shanghai

During the first half of 2018, Leo Camerini jointed forces with a team of EmLyon Business School students, attending the Asian Campus in Shanghai. The occasion was to develop an In-Company Consulting Project (ICP) for Leo Camerini. The ICP’s context was to define a successful entry strategy for the brand in the Chinese luxury fashion market. The achievement of the goal required extensive documentary research and data crunching, interviews with professionals and surveys with target customers.
Students took the job professionally and conceived a thorough and useful work.
Over all, it has been a rich and motivating experience for Leo Camerini.